Production Plan & Storyboard

We offer a strategic plan for creative video production to help our clients to achieve the desired objective with a careful thought plan.

We can help our clients turn the strategic marketing plan into a visualised plan for video production that our clients can customise a very little detail to deliver a unique storytelling piece for their audience.

Before you can shoot an advertisement, you need to know what you want to say and how you want to present your brand to the audience. You must have a firm concept in mind for the story before you can flesh out the details. This is what a production plan and a storyboard are for. The production storyboard is a visual representation of how the story will look to the audience. The production plan takes care of all the elements needed to deliver the visual images in the storyboard and the audio track.

Defining the concept is the first step for a creative production agency. The client decides what the ad will say, and the producer suggests creative ways to convey the message. A storyboard is created to show the client how the ad will look as the story is told scene-by-scene. Storyboards for advertising can be as simple as a series of stick figures or stock images, or they can be as specialised as an artist's hand-drawn scenes showing the camera's point of view. Typically, an agency provides several drafts within the storyboard prototype service as the client and producer work together devising a visual story that works both creatively and commercially.


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Defining the Production’s Scope

Defining the Production’s Scope

The production plan is a list and schedule of all the elements that will be needed to bring the concept and storyboard to life for the audience. It defines the scope of the production. Production plans can be used to find out what an agreed-upon concept and storyboard will cost, or they can be used to stay below a predetermined budget. Production plans are generally divided into all the elements that go into a production. Actors, hair, makeup, costumes and sets might be one part of a production plan, while equipment, lighting, editing, and special effects may be another part. A production plan service brings together all the elements of pre-production, production and post-production into one document that can then be used to create a production schedule.

The production schedule juggles all the production requirements to reach a workable solution that delivers the ad by the client’s deadline. All the equipment, studios, actors, crew and necessary permits are booked and applied for according to the production schedule until all the elements of the production are properly scheduled in the order they'll be needed. Finalising a production schedule can be a mammoth exercise in timing that takes expertise to perform to everyone’s satisfaction.

Value of a Creative Agency

Value of a Creative Agency

Bangkok has a well-developed professional film and video production industry. You can find everything you need to produce the most lavish or tightly-budgeted production. But putting all the many elements in place calls for experience and local knowledge. Primal is an agency in Bangkok offering creative production services. Primal’s experienced team will help you come up with the best ways to generate brand awareness and provide product and service information. Then, they can work with you to develop the story and visuals for your campaign by providing a storyboard prototype service to ensure your ad is covering all aspects with the style, content and tone you want.

All the elements that go into a professional-quality production are variable in cost. And there are always minor snags in any production. Primal can help lower production costs so you can put more of your budget on the screen. We’ll also monitor the production and help eliminate any problems that would interfere with your production deadline. Work with Primal to achieve your video advertising goals. Get in touch today to find out more about the services we offer.

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Frequently Asked Questions

A production plan is a list and schedule of all the elements involved in a video production. The storyboard is a visualisation of the scenes of the video.

They create the concept and organise all the elements of a video production or just handle specific aspects at the direction of the client.

They are what the entire video production uses as a guide. The production plan dictates what goes on behind the camera and the storyboard shows what occurs on-camera.

Whatever is specified and agreed to in the storyboard is included in the production plan service. The production plan service includes creating the main document of the production.

It’s the process of visually creating the story scene-by-scene. This is used to create the production plan.

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