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There are currently more opportunities than ever before for brands to be seen in Bangkok with clever outdoor screen marketing. If you’re interested in exploring these opportunities further then you’ll want to partner with an agency that has experience in outdoor digital advertising and media buying. Companies that handle outdoor media in Bangkok will know the best locations of all the outdoor screens in the city that can be used to advertise your company’s products or services. An experienced and talented outdoor media buying company in Bangkok can help your brand become well-known amongst your target audience. They can look at your products objectively and find creative ways to highlight their benefits and features.
Effective outdoor advertising is unlike other advertising because there's no audio involved. These ads tell a visual story. A talented outdoor advertising agency can create silent ads that eloquently convey the story of your products and services using vivid static images and videos alone. They have the ability to captivate viewers on the streets of Bangkok and across Thailand. The images and stories then allow the viewers to remember and recognise your brand.
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Location, Location, Location
These three little words are crucial when it comes to effective outdoor marketing and advertising. There is nothing more important than choosing the right location before you invest in a creative visual production. An experienced outdoor agency will know the type of people attracted to the businesses surrounding all the outdoor screens in the city.
For instance, they’ll know that the area outside CentralwOrld on Sukhumvit has a large share of out-of-town visitors. This is because of the nearby Centara Grand & Bangkok Convention Centre. They’ll also know that advertising upscale luxury items is perfect on the large outdoor digital screen on the side of the EmQuartier shopping mall. EmQuartier attracts some of the wealthiest shoppers in Bangkok. Shoe manufacturers may notice a surge in their conversion rate from advertising on the outdoor screen of MBK, the city's well-known shoe-shopping mecca. And advertisers have almost a captive audience when they present ads on the large outdoor screen in the plaza of Siam Paragon. The plaza is a favourite lunchtime hangout for Bangkok’s younger generation. Experienced outdoor agencies such as Primal instinctively know which location in the city will provide the best advertising results for your products and services.
Nuts and Bolts of Advertising
Successful outdoor advertising is not all about creating pretty pictures that tell a story. When your brand is being advertised in images two storeys tall, the images themselves have to be perfect. An experienced outdoor media buying company such as Primal is well-acquainted with the different digital signage software that is used to run these immense outdoor signs. We work with the sign’s owners to faithfully reproduce the exact format, colours, and image resolution you specified. When Primal talks about the 'big picture' we're not talking about the large screen for your ad campaign; we’re talking about everything that goes into the creation and successful running of an outdoor digital screen advertising campaign.
We have teams skilled in designing colourful and memorable ads that capture the public’s attention and make it hard to forget your brand. We also specialise in correctly formatting the ads to run on the different digital screen software platforms available. We know which screens to place your ads on to increase brand awareness, reach new audiences, and increase conversion rates and sales. If you’re interested in finding out more about the benefits of partnering with Primal and our outdoor screen expertise, contact us today.
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Frequently Asked Questions
Outdoor digital screens are exterior screens controlled by digital software showing ads and information using static images and videos.
This is the content that’s displayed on the screen by different brands.
Media that’s targeted to the right audience in the right location can be extremely effective at driving sales.
The agency drives the campaign. It designs the elements of the ad, chooses the location and ensures the screen’s software displays the ad properly.
