Le Cordon Bleu was aware that they already had high brand awareness worldwide but they found that most of their bookings were from short-term courses, thus approaching Primal to drive online conversions for long-term courses.
Primal Developed and Executed a Google Search and Google Display Strategy with the primary focus being on Conversions as well as building out a tracking system to ensure that campaigns could be fully optimized for both local and international market.
