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Digital screens are replacing the static signage of old. They offer colourful ad spaces that can be changed easily and frequently. They also offer another source of revenue for the mall or signage owner. The next time you go to a shopping mall in Bangkok, look around you. At least some of the signage you’ll see will be displayed on digital screens. The ads you’ll see are generally created and placed by a company that does indoor media buying. The agency designs the ads specifically to create the most impact for the screen’s location.
Store listings at the top and bottom of escalators may be on interactive digital touch-screens too. You'll probably also see store or product advertisements that catch your eye. Many of these ads also provide helpful directions to the brand’s store or restaurant. When you sit down at a table in a restaurant these days, you may even be greeted by a touchscreen that shows you photos of all the special dishes of the day and has display and video ads in addition to the food listings. The ads will often have a tie-in to the food or restaurant. Creating a connection like this is an effective marketing method.
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An Agency in Bangkok For Indoor Media Buying
Partner with an agency in Bangkok for indoor digital media buying. Agencies will know how to use this widespread digital signage to increase awareness of your brand. Agencies will also have experience putting the right brand ads in the right location with meaningful graphics and a message that delivers results. They know the demographic of the shoppers at every mall and indoor screen location in the city. They also know what time of day is best to advertise your brand’s products. These agencies are data-driven and have done their research to identify the benefits of every indoor screen in Bangkok.
Bangkok’s agencies that handle indoor digital projects exist because you can’t simply put your current ads on indoor signage. They have to be designed for it. These screens often have no audio source. So, paying to run ads that rely on sound to deliver their message is a waste of your marketing budget. You need to have specially created ads that grab the shopper’s attention and hold it using the available resources. Creative digital agencies can design and produce effective ads created specifically for the screen’s format and resolution, so you’re sure to create the best possible impact with your ads.
Behind the Screens
An experienced indoor advertising agency will be well-acquainted with all aspects of advertising as well as the specialised issues that indoor screens present. Primal is an experienced indoor digital agency in Bangkok with a team of creative designers and graphic artists that can bring your message to life. We also have a team of experienced technicians to ensure that your ad is reproduced faithfully. There are many types of software used to operate digital screens. Knowing how to maximise the resolution and clarity of each one is the job of your digital agency.
Knowing the value of a certain screen in a certain location is also the agency’s responsibility. Having this information is helpful in negotiating prices. Primal has skilled negotiators that know the value of different indoor digital screen formats to help your brand save money on advertising so you can get the most out of your marketing and advertising budget. Knowing the pixel size and resolution means that some screens have a better image quality and are more valuable for advertising. See how worthwhile partnering with an experienced indoor advertising agency in Bangkok can be. Schedule a consultation with the Primal team today.
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Frequently Asked Questions
Any interior digital screen in a mall or public place that can be used for promotional purposes.
This is all the static and video imagery, and the written content that appears on the screens.
Using indoor screens allows an advertiser to reach audiences outside their regular advertising channels and increase their brand awareness.
They design and produce the ads and recommend the right screens and locations to air them. They also maximise the visual clarity of the ads.
