As a result of the pandemic, hospitality providers have suffered some of the worst losses of any industry, and those that have managed to survive are lucky. But unfortunately, now is not the time to rest and count your blessings. With travel just beginning to pick up steam, bookings and walk-in guests are still lighter than usual, and they may not pick up until later in the year. This means that it's the perfect time to raise your brand profile and ramp up your hotel’s digital marketing aimed at the country’s tourism industry.
The pandemic made us realise the value of the internet more than ever before. Now, with travellers being a much-desired commodity for hospitality brands, you have a unique opportunity to take advantage of the substantial reach of the internet to make your brand name known. Google ads, social media marketing and advertising, and an ongoing SEO programme for hotels are some of the tools that will help your brand recover and stand out from the crowd this high season.
You can use social media platforms to boost your brand’s profile as well. Facebook, Instagram, Twitter, TikTok, LINE, YouTube, and LinkedIn all offer marketing and advertising options for hotels and tourism that allow you to use their data to target the appropriate audience for your brand. For instance, if your hotel is on a beach that's a favourite amongst sailors and surfers, you naturally want to target outdoor adventurers and the yachting crowd. Google and social media sites provide the data to target the most receptive potential guests.
Facebook, as the oldest social media platform, has years of valuable data you can use to target your customers. Beyond sailors and outdoor adventurers, you may want to reach people who live in the region and like to spend their weekend at the beach. You might have an entertainment venue on your property that hosts musicians catering to a younger crowd, so you’ll want to reach a younger audience as well as your sailors and outdoor adventurers. Taking advantage of social media is one of the best ways for a brand to reach different audiences.
Placing ads on social media platforms only benefits your brand if you have a website to drive potential guests to. Rising above the competition and being noticed is only the first step in turning a potential customer’s idle interest into a definite conversion. The ads you place and the content you use to sell your brand will have a lot of bearing on your success. You need to perform market research to determine if the audience you're targeting will provide you with the profit you need to succeed in the hospitality business post-pandemic. The available data on Google and social media platforms will reveal where and when your target audience likes to travel and what they spend their money on. Your job is to position your brand as the best choice for that audience.
When you’re designing your ads, you need to use language and images that appeal to your audience. Many of the ad platforms available have different ad formats that provide different results. You need to know which format works best for your products and services to ensure your marketing budget is spent wisely. The best way to do that is to partner with an experienced digital marketing agency that can guide you.
Many hospitality brands are struggling to make up for lost revenue even though the borders are opening and people are beginning to travel more. Visitors are eager to enjoy different experiences once again and see things they may not have seen for years. But finding these customers can be a problem. Brands new to hotel digital marketing may make the wrong decisions and not spend their marketing budget wisely. An experienced digital agency can guide you through all the complexities of digital marketing and ensure it delivers the type of results you need to succeed.
Primal is an award-winning digital marketing agency with branches in Bangkok and Kuala Lumpur. We offer a full range of digital marketing skills that are designed for hotels and tourism. We can devise a digital marketing strategy that suits your goals. Primal can improve your website using SEO, design and place ads that reach your desired audience, and keep you updated on your brand’s progress 24/7. By partnering with Primal, you can be ready to reap the rewards of returning customers. Call us today to learn more about what we can offer.
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