Offline ROI Tracking - Primal Digital Agency

Track Offline ROI From Digital Marketing

Accurate & Complete Offline Sales Tracking Make Smarter Decisions To Grow Your Digital Marketing ROI We Integrate Your Google Ads & Facebook Ads With In-Store Data

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Seeing your offline sales can be game-changing.

With our retail marketing insights platform you can:

Maximise in-store revenue with digital marketing campaigns

See which campaigns turned into profit offline and optimise them

Intelligently allocate digital marketing budgets to high ROAS campaigns

Build smarter lookalike and retargeting audiences based on both in-store and online data

Join the 500+ retailers who trust Syndatrace.

“Offline measurements and intelligent optimisations increased ROAS by 2578%”

“Leveraging the audience builder and offline measurements increased ROAS to 45:1”

“Overall sales per buyer grew by 25% in 3 months”

How does Syndatrace work?

Our process is fast, friendly and simple in 3 easy steps:

We install software into your POS systems.

In-store staff collect either a phone number or email and input it into our software on your POS.

You get full visibility in our retail marketing insights platform and data into your ad platforms

Retailers we work with usually look like this:

Have A Thriving Offline Business With Stores

Your customers buy in-store or both online and offline.

Invest In Digital Marketing Spending

You invest heavily in online advertising and want to Increase the efficiency and ROI your campaigns.

Seek To Deeply Understand Their Customers

Build a complete customer journey from online to offline.

Frequently Asked Questions

Are you PDPA / GDPR compliant?

Yes

How long does it take to get set up?

POS plug-ins take 2-3 hours, depending on how many POS you have.

What kind of POS systems can you integrate with?

Anything that is running on Microsoft Windows

We already collect customer data through our loyalty program, what value can you provide?

Not all of your customers will be in your loyalty program. We help collect data on all of your non-loyalty program customers so you can build a more accurate picture of your offline sales.

Can you train our teams to use the platform?

Yes, we charge a day rate for training.

Do you provide technical support?

Yes, our fees cover any technical support issues. We have a 24/7 call center to support all your needs.

Do you help to integrate into our ad platforms?

Yes we have a guide on how to implement this within your Ad Platforms.

What advertising platforms do you integrate with?

Facebook, Instagram, Google Ads, TikTok, Taboola

What is your attribution model?

You can select from first-click, last-click, linear and more.

I already upload my offline customer purchase data to ad platforms via APIs what value do you provide?

The system is real-time and automated, your offline sales data is synced immediately to the ad platforms so you can optimize in real-time and you don’t need to do anything manually.